Claiming a Listing on Yelp

Hannah Brown -

What is Yelp? 

 Yelp is an online city guide created to help people find the top local businesses, such as doctors, restaurants and mechanics. Yelp averages more than 100 million monthly visitors, and an average of 45 million people visit Yelp every 30 days.  Every business can create a free account on Yelp to post offers, photos and message customers.

Why Use Yelp?

  • You can monitor how many people view your practice’s page.
  • You can immediately update practice information and announce timely news and events.
  • You can receive email alerts of new reviews and ratings that impact your practice.

Exploring Yelp

  • Recent Activity: The Recent Activity section allows you to monitor activity on Yelp that relates to your practice.
  • Business Information: You can update information relating to your practice (e.g. address, hours of operation, etc.). You can also share additional information, such as your practice’s specialties.
  • Announcements: Use Announcements to share news about your practice with current and future patients.

 

How to claim a Yelp listing

Step 1:  Go to biz.yelp.com and click Claim your business. 

Step 2: Search for your practice by name and location to see if there is already a listing on Yelp.

Step 3a: If you see your practice’s listing, select Claim and proceed to the Creating Your Account section. If you do not see your listing, go to Step 3b

Step 4: Yelp will call you to verify your identity using the phone number you provided when setting up the account. If the number listed is not your practice’s main number, you must submit a  Yelp Support request to verify your listing.

Step 3b: If your practice is new, it may not have a Yelp listing yet. If you can’t find your business after you search for your practice, you will need to create a new listing by selecting Add your business to Yelp

 You’ll need to fill out the following information:

-     Country

-     Business Name

-     Address City/State

-     Zip code

-     Phone number:  Yelp will call the phone number you list to verify your practice.

-     Web address: Add your practice’s Website.

-     Hours of operation

-     Categories:  Select Health and Medical

-     Email address: Use your practice Gmail account, not your personal email address. Yelp will send a confirmation email to the address you provide.

Please note it may take a couple of days for your practice to be added on Yelp. Once it is, you will be able to unlock your practice and create your business account. Once your listing is unlocked, follow Step 4.

Step 5: Once you have verified your account, you can update your practice’s information. Make sure all fields are complete and accurate:  the more information you include about your practice, the more likely your practice will appear in a patient’s search. 

  • Categories: Be specific!
  • Address
  • Website
  • Phone number
  • Website URL
  • Appointment only?
  • Hours
  • Business History
  • Photos: We suggest uploading pictures of your practice, practice logo, a group physician photo, etc. To increase your ranking on search engine sites, name your photos using your practice name and location, rather than a default file name such as 583.jpg.

Step 6:  Start inviting your friends and patients to review your practice. The more positive reviews your practice has, the higher it will be rated.

When soliciting reviews, here are a few things to keep in mind:

  1. Be selective and methodical about who you approach and how frequently you solicit reviews. If a flood of reviews come in at once, Yelp may consider them spam and delete them. Also, if your reviewers also review other local practices / businesses, Yelp is less likely to think your reviews are fake.
  1. Go with who you know. Only solicit reviews from patients you have established relationships wit
  1. Know the rules. For more information about Yelp’s review guidelines, visit yelp.com/guidelines.

 

Profile Checklist: Yelp Business

 

The following is a check list to guide you when completing your Yelp Business profile. You must include all of the information listed below on your profile. This is the same list your Account Manager will refer to when checking your profile for completion.

 

Note:  The only sections you will fill in are Business Information and Photos.

 

Basic Business Information

 

 

Business name— practice’s name

 

Phone number

 

City, State, Zip

 

Website address— link to practice’s website URL

 

Category— such as Internal Medicine, OBGYN, etc.

 

By appointment only— choose yes or no

 

Business hours

 

Business Specialties

 

Specialties— description about what your practice specializes in

 

Example:  “Internal Medicine Associates of Southern Hills provides full scope medical care of those 18 years of age and older. Our team of Bard Certified Internal Medicine Physicians provides routine preventative care to specialized

monitoring of chronic illnesses.”

 

 

Business History

 

 

Year established

 

History of business— use this section to add practice description and physician

names. This information can be found on the practice’s website.

 

Example:  “Sterling Primary Care was officially formed in 2002 following the dissolution of Green Hills Medical Clinic. Our mission is patient focused healthcare of the highest quality delivered by caring and compassionate providers and staff.”

 

Photos

 

Photos— must add practice logo. If you have them, also add a physician group photo, picture of building, etc.

 

 

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