Claiming a Listing on Google My Business

Hannah Brown -

What is Google My Business?

 Google My Business allows business owners to update and manage their

physical business location information. This information can be used to update their business listing so it appears correctly within Google Maps and associated Google properties.

Why Use Google My Business for Your Practice?

 Patients can instantly find the information they need about your practice. Having a Google My Business page will improve your search ranking and drive more traffic to your website.


Claiming a Google My Business Listing

Step 1: Go to If you are not already logged in, you will be prompted to log in to your Gmail account. Once logged in, select Get on Google.

Step 2:  On the next screen, choose Service Area.

Step 3:  Search for your practice name in the search bar.

Step 4a:  If your practice appears in search results, click the listing and move to Step 5 in this toolkit. If it does not appear in the search results, see Step 4b.

Note: You may see listings already created for your physicians or multiple listings for your practice. Do not claim these. We will cover suspending duplicate listings for all profiles in our Reputation Management call. For now, only claim one listing per office location.

Step 4b:  If your practice does not have a listing, select No, these are not my businesses under the search results. On the following screen, add the basic information about your practice to your main listing. Once you’ve submitted your business information, you’ll be asked to verify it before it is publicly visible on Google.

Step 5:  You have to verify your listing via mail in order for your listing to be live. In order to verify the listing, check the box that you are authorized to manage the business, click Continue and click Mail to finalize your verification post card.

*Please note: If your address is incorrect, even slightly, click the Verify Later option, edit the address information that needs to be corrected and then try to verify the listing.

Keep in mind that Google will only send your verification code to the contact information listed on your Google My Business listing. You cannot select a different number or address.

Alert your staff that the postcard will be arriving within 1-2 weeks as the postcard is easy to miss.


Accessing & Updating Your Listing

You will be able to access and edit your information before the listing is verified, but it will not be live on Google until verification.

Step 1:  There are two ways to access your Google My Business dashboard and listings. Either go to and sign in with your Gmail login OR go to, log into your Gmail account, click on the square icon menu in the top right, and click Google My Business. 

Step 2: This is what your Google My Business Dashboard will look like. Click Manage Location in order to edit and add to your business information.

Step 3: This is what your Google My Business listing will look like. Click the Edit button to update and add information and photos to your listing. 

Once you are in your listing, you can update the following information:

  • Practice name: List the name exactly how patients would search for your practice
  • Cover Photo: Use the photo uploader to add a photo from your computer, or specify a URL to add a photo from the Web. You can add up to 10 photos to your listing. Photos will appear in order of greatest size and quality (see more information below).  If you have less than 10 physicians, add a picture of each physician.  Keep in mind--you can use the pictures already on your Website.
  • Address: Make sure it is exactly the way you would write it on a standard mailing envelope.
  • Phone number: This should be the main number for your practice used by patients to schedule appointments.
  • Website URL: Your practice’s Website.
  • Categories: Enter several categories to describe your practice.  This will make it easier for others to find your practice in a Google search.  Make sure you choose one Google-suggested category before adding customizable categories--you can enter up to 5 for your business.
  • Hours of operation: Select your hours of operation using the drop-down menus.
  • Description: You should be able to pull something from your website for this.


Managing your page

Here are 4 tips for monitoring your Google My Business listing.

  1. Monitor and update your Google My Business listing at least once a month. Continually encourage patients to review your practice. Keep content fresh and update practice information as soon as there is a change.
  2. Monitor and respond to any new review Know your reviews--you should always be aware of any comments made about your practice. 
  3. Add as much information as possible. Make sure your listing is 100% complete.The more information, the more likely your practice will rank higher in search results.
  4. When adding photo and video content to your listing, each photo must be smaller than 1MB, but larger than 250 pixel
  5. Photos must be in one of these formats: JPG, GIF, PNG, TIFF, BMP. To improve your listing’s ranking on search engine sites, strategically name your content so it contains key words on the page. For instance, a strong photo name would be CentennialMedicalCenterNashvilleTN.jpg.

Profile Checklist: Google My Business

The following is a check list to guide you when completing your Google My Business profile. You must include all of the information listed below on your profile. This is the same list your Account Manager will refer to when checking your profile for completion.

Basic Information


Business Name




Phone Number




Category— you can include a number of categories such as, Family Practice,

Cardiologist, Pediatrician, etc.




Photos— must add practice logo and cover photo. If you have them, you must also

add a physician group photo, picture of building, etc.


Introduction — a short summary of what your practice does (write in third person)




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